An expert moderator, thought leader and innovator in marketing research.
Raised on a West Texas cotton farm where the tumbleweeds can blow you down, it’s no surprise she is often described as a ‘force of nature.' April loves challenges – the bigger, the better. She’s lived and breathed research as both client and supplier for more than 20 years. Armed with an Executive MBA from SMU and experience with research giant, Ipsos, she started April Bell Research Group in 2008.
She is lead by her curiosity, creativity and passion to find answers for complicated questions across a range of industries and demographics. Her experience includes helping many Fortune 500 brands discover fresh insights and transform them into actionable decisions.
Her career includes conducting over 10,000 hours of interviews, focus groups, and brainstorming sessions, which translates to A LOT of problems getting solved!
While most of her experience lies in asking tough questions, her equally curious 6-year old daughter is now giving her lots of experience answering them!