Career & Money

How Gratitude Can Increase Your Bottom Line in Your Business (Part 1)

Minette Riordan
By Minette Riordan |Goleta, CA

Gratitude may be the missing element in your journey to entrepreneurial success. I say that because I know how hard it can be to build a profitable business. I have been there, feeling stuck in that space of “if I just work harder or if I just get one or two more clients, everything will be okay.” I have felt frustrated, dissatisfied and wondered if all the effort was worth it. What has saved me every time is gratitude.

I owned a publishing company for 11 years. During that time I won multiple awards, made hundreds of thousands of dollars and received many accolades for the work I was doing in my community. Yet, I often felt frustrated with cash flow issues and wondered, “Where’s my money?” Even though I was very successful on the outside, what I was able to pay myself didn’t match the effort I was putting out.

What I did have was an amazing client base, a fabulous staff and a loving supportive family that helped me manage the rollercoaster of emotions that come along with being an entrepreneur. Staying in gratitude enabled me to keep going and to eventually sell that company and move to the beach in California, a dream my husband and I had for many years. Today we have a thriving business that we love, supporting other creative women entrepreneurs to build profitable businesses.

Over the next 4 weeks, I will share 4 ways that cultivating an attitude of gratitude can help you grow your business, even when it feels like you can’t take another step or work another day. These 5 ideas should be practiced when everything is going perfectly as well as those days when everything seems to be challenging you. What I have learned after 15 years as an entrepreneur is that staying in the emotional space of gratitude changes everything. It frees you to take action from an inspired space rather than a tired space. It also reminds you to celebrate everything that is going right!

Lesson #1: Express gratitude for every penny flowing into your business.

One of the lessons I have learned over the years is to pay attention to my numbers. This has been a challenge. I am super creative and learning to read a profit and loss sheet was not high on my list of favorite things. Learning to love my numbers and to express gratitude for every penny flowing in allowed me to shift my energy and to attract more money.

I invite you to track your income every day for 30 days and see what shifts for you. Pay attention to every penny that you find in the street, the dollar in the dryer, the $20 dollar bill in a coat pocket, the refund check, a birthday gift from Dad and the income you are earning in your business (or from your job.) I often find with my coaching clients that they are making more money than they think they are, but they are afraid to look. Gather your courage and your gratitude and celebrate each and every cent that flows in.

Be sure to check back in next week for Gratitude Practice #2. This one might really surprise you and challenge you.



Click HERE to see more of Minette’s Marketing Minutes on Plaid for Women’s YouTube Channel!


Minette Riordan
Minette Riordan |Goleta, CA
Award-Winning Entrepreneur and Best-Selling Author of The Artful Marketer: The Fundamental Business Guide for Creative Entrepreneurs, Dr. Minette Riordan successfully built a multi-media publishing company, turning a small quarterly newspaper into a monthly magazine with a circulation of 50,000 copies distributed through over 300 locations around the Dallas Ft. Worth Metroplex. She also hosted wildly successful family expos with hundreds of vendors and thousands of attendees. When she first started her business, Minette knew nothing about marketing and sales. In fact the first time she stood up a local networking event, she was so nervous her knees were shaking and her face turned bright red. She was terrified to pick up the phone and make a sales call. But she knew if couldn’t master sales, she wouldn’t have a business. What Minette finally discovered was that building relationships, being curious, and listening to people are the keys to sales success. Minette went on to gross hundreds of thousands of dollars in that business and discovered that what she loved most was coaching other small business owners on how to grow their business. After 11 years in the publishing industry, Minette sold that company and relocated her family to beautiful Santa Barbara, CA. She now runs her coaching business from her home near the beach and when she’s not working, she loves spending time with her family, taking long walks on the beach, making art or enjoying a glass of red wine. You can connect with her online at

More Career & Money Articles