Career & Money

How Gratitude Can Increase Your Bottom Line in Your Business (Part 3)

Minette Riordan
By Minette Riordan |Goleta, CA

Welcome to Gratitude practice #3 in my 4-part series on how practicing gratitude can support you in increasing your profits in your business. Have you tried implementing the first two strategies? If you missed them, you can find the links for part one here and part two here.

Lesson #3: Say “thank you” often to your current clients.

How often do you let your current clients know that you appreciate them? Perhaps you send a thank you note or small gift at the beginning of your work together; write thank you on your invoices. Perhaps you don’t say anything. Whatever your current practice is, I invite you to consider how you could express deeper gratitude to your existing clients.

I have a year-long group coaching program and each time we gather as a group, I have a small gift for each woman there. Often the gifts are home made. Sometimes my daughter bakes for them, she makes an incredible s’mores bar that one of my clients loves! I make gratitude a frequent part of my connection with them; and I am so grateful that they have trusted me with their dreams and goals. I wouldn’t have a program without them. They are precious to me! What can you do differently to say thank you?

What is your favorite way of saying thank you to your clients? Share in the comments below!


Check back next week for Part 4!


Minette Riordan
Minette Riordan |Goleta, CA
Award-Winning Entrepreneur and Best-Selling Author of The Artful Marketer: The Fundamental Business Guide for Creative Entrepreneurs, Dr. Minette Riordan successfully built a multi-media publishing company, turning a small quarterly newspaper into a monthly magazine with a circulation of 50,000 copies distributed through over 300 locations around the Dallas Ft. Worth Metroplex. She also hosted wildly successful family expos with hundreds of vendors and thousands of attendees. When she first started her business, Minette knew nothing about marketing and sales. In fact the first time she stood up a local networking event, she was so nervous her knees were shaking and her face turned bright red. She was terrified to pick up the phone and make a sales call. But she knew if couldn’t master sales, she wouldn’t have a business. What Minette finally discovered was that building relationships, being curious, and listening to people are the keys to sales success. Minette went on to gross hundreds of thousands of dollars in that business and discovered that what she loved most was coaching other small business owners on how to grow their business. After 11 years in the publishing industry, Minette sold that company and relocated her family to beautiful Santa Barbara, CA. She now runs her coaching business from her home near the beach and when she’s not working, she loves spending time with her family, taking long walks on the beach, making art or enjoying a glass of red wine. You can connect with her online at

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