Career & Money

What Does LOVE Have To Do With It?

Kristin Kaufman
By Kristin Kaufman |Dallas, Texas

Those of you who have followed my writings over the years know that I believe 100% in the power of love in life and in the workplace. Given this is the month of Valentine’s Day….I thought this was the perfect month to observe and embrace LOVE as a critical success factor in our personal and professional lives.  Having a strong passion for what we do, how we do it, who we do it with, and for whom we do it, is the magic. It is Alignment – in its purest form.

Love and passion are indeed the glue that binds a collection of individuals toward their common mission. The alignment of the team anchored in these common values is the critical aspect of creating a unified culture. These values create the culture which is the living, breathing environment in which work gets done, issues solved, and missions accomplished. Without a unified and pervasive culture, it is very difficult to sustain the energy and power necessary to survive and thrive in the world.

So, in answer to Tina Turner’s classic song “What’s Love Got to Do with It?”

…..ALIGNMENT and LOVE have EVERYTHING to do with it! They are THE magic ingredients.

What Does LOVE Have To Do With It?There are many examples of successful cultures which clearly have the secret sauce to become leaders in their fields. An organization’s foundation may be its strategies and goals yet, the cornerstone for any organization or company is its values. The values inherent within that company, and more specifically, the way folks get things get done IS a company’s culture.

And yes, LOVE and ALIGNMENT around that love, are undeniable values.

So what do I mean by the LOVE ingredient or value? It is having a passion about the mission. It is sharing that passion with others who want also want to contribute to that mission. This is not reserved just for the senior level executives – this passion and “LOVE” for the company and/or organizational purpose – permeates from the receptionist to the front-line sales person to the custodian who sweeps the floors at night.What Does LOVE Have To Do With It?

Think about your business or organization. How do share and promote your mission? What is your individual and collective ‘why’ we do what we do? Is it ‘evergreen’… other words, will it be as true in 5 years as it is today?

We all know, given the ongoing changes in our world, in technology, etc…..the ‘how’ we get things done will also change. Yet, the ‘WHAT’ and the ‘WHY’ stays virtually consistent. Think about brands we admire….and those cultures whose mission and CULTURE have remained strong and consistent. Southwest Airlines. Boys and Girls Club of America. Whole Foods.  These organizations offer products and services which are consistent to their overarching mission. AND their employees embrace that mission…….and their constituents ALSO embrace that mission. An organization’s culture can (and does) make it different. And when a company or any organization really gets it right, it will change the fabric of the individuals within the organization and those with whom it serves and with whom it associates, for life. It creates an imprint. It begins a ripple effect.

NET: powerful cultures aligned around love create a sustainable differentiation in a world crowded What Does LOVE Have To Do With It?with mediocre attempts. What does love have to do with that?


EVERYTHING… love unites the collective intention on what we deliver to our customers, how we deliver it AND how to accomplish the collective mission together.

Kristin Kaufman
Kristin Kaufman |Dallas, Texas
Building, nurturing, and inspiring transformational and authentic leadership is how I choose to contribute. Helping individuals, teams, and organizations transform themselves into astutely aware and fully aligned, high performing entities is what feeds my soul and my business. Whether this is in a multi-billion dollar global corporation, a rapidly scaling charter school system, or entrepreneurial profit or not-for-profit businesses – the charge is the same: to help individuals and collections of individuals become fully aligned to release their highest potential and power into the marketplace and the world. As an accomplished transformational leader and passionate business executive, my prior experiences in strategic planning, developing leaders, building/growing high performing teams, and maximizing business results have helped to lay the foundation for our work. I thrive by helping individuals and organizations align their values, strengths, and personal goals to the overall strategic vision of their organization while maximizing individual and collective potential. My intention is to help and support executives and leaders in their professional experiences and overall contributions. My strengths include my unwavering commitment to my clients and passion for their success; however they choose to define it. I thrive on delivering ‘big’ yet am known for my attention to detail. Clients appreciate my out of box thinking, the insight to help individuals and teams ‘change the frame’ on their current reality, and the ability to transform gnarly, complex situations into more simplified perspectives. I am known as a dynamic, sought after speaker covering a wide variety of leadershp topics - ranging from authenticity to alignment as the 'secret sauce for differentiation and success'. My first published book, "Is This Seat Taken?", brought national acclaim and was endorsed by Stephen Covey, Ken Blanchard, and Dr. Noel Tichy, among others.

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