I am in the process of conducting further research and writing my second book, which is slated for release in August 2017. In researching ideas and ways to help motivate and inspire women to overcome their professional obstacles, I came across a key idea I wanted to share.

I want you to consider: if life had no limits, what would you aspire to do, professionally? Taking your entire self into account in reflecting on your dreams, write down ideas of things you’d like to accomplish. Then use what you’ve written and create a concise (try to keep it to a maximum of 3 sentences) description to clarify what you really want. This has now become your dream bio.

The purpose of completing this exercise is to be able to get crystal clarity on your goals and what you hope to accomplish. It should also tell you something about you. What is it that you want to do when you grow up?

When creating your dream bio, consider the following features in your description:

  • What is your area of expertise?
  • What reflects your passions and the things that interest you?
  • What level of experience do you need? Is that reflected in your bio?
  • How is your credibility established?
  • What credentials do you have? (certifications, degrees, and publications should be referenced)
  • What aspirational snippets are reflected? (for example, write if you aspire to be the first appointed female on the board of a company, if that’s what you desire)

There is no right or wrong. Well, in fact, yes there is. The only way to do this exercise incorrectly is if you write it in a way that shows what someone else wants you to do… but that’s another story.

Anyway, I completed this activity; I’ll share my dream bio:

Dr. Cortney Baker is an international authority on women’s leadership, focusing on building stronger unity in teams. Leveraging her background in entrepreneurship and studying organizational leadership, she is a much sought-after author and public speaker focusing on motivating action to achieve greater results. Dr. Baker works with high-potential women aspiring to propel their careers and corporations, including numerous Fortune 100 companies who are working to increase their representation of women in executive roles.

When you create your bio, consider where you’d like to see it. Where would it benefit you most, or where would it make you most proud? Is it something you’d find on a website—either your own or your company’s? Is it something you’d like to see in a conference brochure when you’re delivering a keynote address (that’s where I’d love to see mine!)? Or what about…is it at the end of the post you’ve just written that’s being featured in next week’s Huffington Post?

Whatever you do, dream big! It’s your vision, so think as BIG as you care to imagine!


About Cortney: She is a healthcare entrepreneur, leadership expert, keynote speaker, author of the Amazon #1 best-selling book The 10 Dos and Don’ts for Business Leadership: Lessons to Lead Effectively and CEO at www.bakermanagementgroup.com. Her mission: to speak and inspire women to lead effectively in business and in life.